Style Copy Guidelines

How to introduce CLEAR in Web Apps or iOS/Android Apps

Banner: CLEAR Logo | ACME Corporation Logo

Header: "Acme Corporation uses CLEAR to verify your identity"

Detail 1: "Seamless verification, in seconds."

Detail 2: "Simple one-time setup with an ID and a selfie."

Detail 3: "Your data is always encrypted and secure. Learn more".

Stylized CLEAR Button

How to guide users on the Unhappy Path

Banner: CLEAR Logo | ACME Corporation Logo

Header: "Unable to verify your identity"

Detail 1: "We were unable to verify your identity with the information provided. Please try again or contact **[client's support information]* for assistance with account-related questions."

Stylized CLEAR Button

How to talk about CLEAR

Please use the language here when talking about CLEAR.

Short blurb:

CLEAR makes it easier and more secure to verify your identity for [use case].

Longer blurb:

CLEAR is powering easier and more secure [healthcare, rental, workforce] experiences, by transforming how identity is verified.

How to talk about verifying with CLEAR

Always specify that a mobile device is needed to verify with CLEAR. Please use the language here when talking about verifying with CLEAR.

UI & Instructional Copy:

Verify your identity with CLEAR.
To verify your identity with CLEAR, snap a selfie.
Use CLEAR to verify your identity for seamless and secure experiences.

When communicating how CLEAR verifies identity:

CLEAR provides a secure way to verify your identity by matching your government-issued ID to your selfie.

How it works:

Used CLEAR before? Verify in seconds with the snap of a selfie.
New to CLEAR? Simply upload your government-issued ID and snap a quick selfie. Once youʼve completed this process, future verifications only take seconds.

Brand & Editorial Rules

When speaking about CLEAR, refer to the copy listed here, and always secure approval.

Rule	Guidance
Brand Name	Write CLEAR in all caps
Trademark	When CLEAR® is not a logo and written out, its first appearance needs ®
Terminology	Refer to identification documents as "government-issued ID"
Claims	Avoid absolutes such as "fastest" or "easiest"
Data / privacy language	Always refer to and direct to CLEAR's Privacy Commitment

CLEAR’s Privacy Commitment

When describing the CLEARʼs commitment to privacy, please use the following language.

Privacy Commitment

CLEAR is committed to privacy done right. You are always in control of your information, and CLEAR will never sell your biometric or sensitive personal data. For more information, check out our full Privacy Commitment.
Security is our #1 priority — CLEAR is built to protect your personal information and keep you in control. You can read our full Privacy Commitment here.

How to talk about the Partnership

Please use the language here when talking about specific use cases with CLEAR.

We're partnering with CLEAR to make your experience with/at [Partner] easier and more secure. Simply verify our identity with CLEAR and snap a selfie to confirm you are you.
Weʼve partnered with CLEAR to bring fast, secure verification to the [use case] experience, reducing friction for [audience].
Weʼve partnered with CLEAR to bring seamless, secure verification to [touchpoint: kiosks, check-in, onboarding, etc.], helping [audience] access [use case] with ease.
Weʼve partnered with CLEAR to streamline access to [use case], making it easier and safer for [audience] to [action/use case].