Consumer

Consumer Use Cases

Partners leverage CLEAR to verify their consumers and unlock seamless, secure access across digital and physical experiences. Consumer use cases are traditionally embedded across industries and customer touchpoints such as:

  • Travel & Hospitality (frictionless check-in, boarding, loyalty programs)
  • Retail & E-Commerce (age verification, checkout, loyalty enrollment)
  • Media & Entertainment (ticketing, streaming access, gaming platforms)

Below is a list of consumer use cases and our implementation recommendations:

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Tip: CLEAR recommends following the defaults above for fastest deployment. You can always customize each step if your systems have unique requirements.

Equipment Rental

Verify users are who they say they are prior to renting vehicles, expensive equipment, or high risk equipment



Select Integration Method

1A. Select Integration Method

Recommended: Standard Integration
Other Options:

  • OAuth 2.0 and OIDC (works with SSO, federated identity)
  • Out-of-the-Box (fastest to deploy, minimal engineering effort)


Match or Create Users

1B. Match or Create Users

Recommended: Account Binding
Other Options:

  • CLEAR Biographic Matching API
  • Custom matching (if you maintain your own identifiers)

Data Storage

1C. Store Data

Recommended:

  • UserID / PSUID (persistent identifier)
  • VerificationID (session reference for re-checks)

Optional:

  • PII (only if required for compliance or to populate non-IAM systems)

Age Verification

Verify a users age to. great for self service alcohol purchases, and streamlining ID checks at physical events



Select Integration Method

1A. Select Integration Method

Recommended: Standard Integration
Other Options:

  • OAuth 2.0 and OIDC (works with SSO, federated identity)
  • Out-of-the-Box (fastest to deploy, minimal engineering effort)


Match or Create Users

1B. Match or Create Users

Recommended: Account Binding
Other Options:

  • CLEAR Biographic Matching API
  • Custom matching (if you maintain your own identifiers)

Data Storage

1C. Store Data

Recommended:

  • UserID / PSUID (persistent identifier)
  • VerificationID (session reference for re-checks)

Optional:

  • PII (only if required for compliance or to populate non-IAM systems)

Hotel Check-In + Audit Logging

Trigger a customer verification during to check in ensure the reservation is accurately associated with the user attempting to check in. Data is stored within CLEAR to assist auditing, charge backs, and fraud.


Select Integration Method

1A. Select Integration Method

Recommended: Standard Integration
Other Options:

  • OAuth 2.0 and OIDC (works with SSO, federated identity)
  • Out-of-the-Box (fastest to deploy, minimal engineering effort)


Match or Create Users

1B. Match or Create Users

Recommended: Account Binding
Other Options:

  • CLEAR Biographic Matching API
  • Custom matching (if you maintain your own identifiers)

Data Storage

1C. Store Data

Recommended:

  • UserID / PSUID (persistent identifier)
  • VerificationID (session reference for re-checks)

Optional:

  • PII (only if required for compliance or to populate non-IAM systems)



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